ABOUT ME

Started with Copy, ₹15M+ later...

My first ad hid an impurity joke inside a Brothers Grimm fairy tale. For a water purifier.
It won an award and sent me to Goafest as an official Saatchi delegate at 18.

13 years on...
₹8M in client wins for EY.
• ₹6M in new revenue for SOCIAL.
• ₹1M saved in year one for Ecolab.
• 11% - 14% YoY Eng. Rate growth for Spotify.
• 500+ B2B/D2C SQLs & 3 branded IPs for HabitNu.

That's ₹15M+ in commercial impact,
40+ brands, 25+ team members hired,
& 3 marketing functions built from scratch.

Across both sides of the brand/agency table since that water purifier ad.

Somewhere between the briefs and the boardrooms, my role evolved from
writing campaigns to building teams, new revenue streams and market entries.

The creative instinct stayed. The spreadsheets joined later.

~ Build like a Brand/Pitch like an Agency ~

B2B × B/D2C
Growth

Revenue Vertical Creation

Zero-to-Scale Team Architecture

Agency Side. Brand Side. Both.

Cover Letter

Curriculum Vitae

Recommendation

Winner of
EY Kudos
Award
2022

Winner of
L&K Advertising
Award
2011

Executive Program
Digital Marketing
& Analytics
Indian School
of Business (ISB)
MOOC | 2024

M.A.
Digital Media & Communications
University of Sussex
Brighton | 2013

B.A.
English Literature
St. Xavier's College
Mumbai | 2010

HubSpot
AI for Marketers

Google
Analytics (GA) 4

Hubspot
Inbound Marketing

Semrush
AI-Powered Marketing

For the record...

"Joel has been an integral part of branding and marketing initiatives of our team. He has well-rounded expertise on marketing and is your go-to person for all things related to brand building/positioning."

Partner at a Consulting Firm