Having inherited a US/B2B brand with the goal of readying and launching it in the Indian market within 4 months as a polished, targeted brand for India/B2B/B2C, I was equal parts excited and thrilled by the challenge. 

What followed, was an extensive understanding of our product, the competition, its dynamics, our personas and in-depth 4P analyses across B2B/B2C to determine our positioning in the market across each nuanced segment.  After which, we created our very own in-house brand bible to outline our newer messaging and capture/update all our brand specifics (archetype, colour palette, fonts, tonality, guard rails et all) to govern the updated direction. In turn, this outlined the holistic visual/written framework for the brand and its resultant assets across on-ground, device, product, merchandise and our entire social/digital media arsenal.

Not only did HabitNu benefit from a contextual branding refresh but we also built a solid new brand architecture which was now scalable and uniquely positioned for all future B2B/B2C use cases across every stage, mention or context. Last heard, the branding overhaul was also being extended to the firm's primary B2B2C business in the US as well.