For more than a decade now, I've had the itch to pitch, manage and scale creative marketing campaigns across industries, budgets and briefs.
To amplify footfalls at Lower Parel's beloved Todi Mill Social, we created a mobile party unit - the #SocialSquad with the singular aim of providing FREE rides for prospective customers to/from the outlet with free WiFi, reserved tables, curated in-car entertainment, pre-ordering of F&B, and an exclusive 15% Squad Car discount.
The catch? Tag the vehicle on Instagram for *extra* brownie points!
#MyChandon
For Chandon India's exclusive, Valentine's Day launch of their limited edition #MyChandon bottles, we crafted a branding-first campaign which seamlessly integrated their branding elements with brand SOCIAL's quirky on-ground customer experience touch points, such as the Entrance/Exit signs, integration with the regular F&B Menu, on-ground photo-ops, and more, keeping in mind the branding guidelines of both brand(s).
The campaign was also integrated online, with influencer-led mentions across social media for further traction.