For more than a decade now, I've had the itch to pitch, manage and scale creative marketing campaigns across industries, budgets and briefs.
Winner of 'Best Proactive Print Series'
Awarded the winner of the 'Best Proactive Print Series' in July 2011, for my proactive showcase of Kent Water Purifier's brand premise that when it comes to our loved ones, only Kent provides 100% protection.
Our insight was simple: sometimes impurities lurk even below the unsuspecting guise of purity. To bring our idea to life, we tweaked a beloved collection of children's short stories to mask hidden 'impurities' amidst the unsuspecting text of 'Hansel & Gretel' by the Brothers Grimm.
Not only was I awarded a cash prize, but also sent as an official delegate by Law & Kenneth Saatchi & Saatchi to India's most prestigious Advertising showcase, GOAFEST!
Advertising Award Entry
Another proactive effort, only this time the focus was on taking a supposedly 'boring' category - extendable furniture & running with it.
Keeping in mind, the mass nature of the TG, we went for a SHOW > TELL approach by riffing on the typical Indian family portrait.
By literally showcasing the 'extended' family and how we've got 'em covered (as well), thanks to Godrej's range of extendable furniture.
The series was selected as an official entry to numerous advertising festivals back in 2011.