For more than a decade now, I've had the itch to pitch, manage and scale creative marketing campaigns across industries, budgets and briefs.
While most brands try to tap into alternative/urban culture as a TG, brand SOCIAL had a natural proclivity to the core interests of its demographic, which hadn’t been tapped into as an online community.
Enter: Colokyal by SOCIAL
A holistic digital home for the unique culture space brand SOCIAL occupies in the minds of the outgoing, urban Indian. Driven purely by creative meets alternative editorial intentions, and collaborations with some of the best Indian/International talent, the MO was to create a natural, online extension (voice) for the brand, which mirrors its on-ground personality.
This Portfolio Website!
Having worked across media platforms, campaigns, budgets, briefs, and intentions, for almost a decade now, I figured why not show YOU what I've been up to. The result, was this end-to-end, DIY portfolio website to take you behind the screens of my extremely rewarding journey in advertising, marketing and communications.