For more than a decade now, I've had the itch to pitch, manage and scale creative marketing campaigns across industries, budgets and briefs.
Social Media Banter
Engaging in 'real-time' banter with Amazon India (as Red Bull India) - to organically introduce the brand's signature playfulness to newer audiences, was a high!
Not only did we gain several new followers but got featured by a bunch of publications for our timely and witty showcase of the brand's tonality.
Moment Marketing
Gatecrashing a real-time, globally trending # (#FacebookDown) to showcase the brand's ethos of #GivesYouWings was another 'moment'.
Featured by The Telegraph (UK), once again we gained several organic followers with the added bonus of a congratulatory phone call from the head of Red Bull India for the earned media win!