For more than a decade now, I've had the itch to pitch, manage and scale creative marketing campaigns across industries, budgets and briefs.
Team Leadership
When Fortune 200 alumni, Ecolab reached out to me to setup their own in-house, B2B creative services marketing team, I was all ears.
I started with tons of research & interviews with important ecosystem stakeholders and outlined the interview/selection process with our Accenture hiring partners to conduct 50+ interviews across design & copy to finalize the final 15 members of my team.
Setting up from scratch also meant the rare chance to set in place culture, work place systems & processes and unearth tons of learning in setting up an operational creative marketing services team for a global organisation within the Indian context.
Last seen, the team was growing at a healthy pace to insource all creative marketing requirements for the firm and is on track to deliver on an annual cost savings of $1 Million!
B2B Creative Marketing
Going from 0 - 1 with an in-house B2B creative marketing services team came with its own set of challenges, especially within the startup framework of a 100+ old, global, legacy brand re-entering India.
From learning the brand fundamentals to devising knowledge transfer & service rehearsal training programs to ensuring the team is upto speed with the latest creative trends in the industry - every day was a learning opportunity.
Within 3 months of operations, our team was raring to take on all of Ecolab's Tier 2 & 3 creative marketing services briefs from 30+ marketing divisions across print, social, digital (internal/external websites & micro-sites), SEO/SEM and User Access Management (UAM) responsibilities (for enterprise accounts such as Shutterstock & Adobe - Creative Cloud & Workfront) - with a 100% on-time delivery record for our services.