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The #SocialWorks Campaign

Launching brand Social's co-working concept - #SocialWorks - with this video-first campaign - involved me leading the project from concept to execution, launch, and beyond!

We decided to showcase the USP of the space as a versatile WORK x PLAY destination by mirroring a day in the life of a #SocialWorker at a SOCIAL co-working space, while also highlighting the additional benefits of the space.

Not only did registrations for the co-working space shoot up by leaps, we also helped create, launch and establish the IP for the brand.

The #SingaporeSocial Campaign

For Singapore Tourism Board’s centenary celebrations, we co-created the #SingaporeSocial campaign, which saw diverse culture spaces such as F&B, art, and graffiti come together for ‘A Tale Of Two Cities’.


We got 2 of the biggest chefs from both cities to create a brand new, gastronomic experience (inspired by their travels in each other’s cities) – the menu of which was specially illustrated by the good people of St. Art India.

Other than the resultant, limited edition culinary experiences created by these 2 ace chefs, this one-of-a-kind collaboration also brought 2 countries together – resulting in massive earned media for all!

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