For more than a decade now, I've had the itch to pitch, manage and scale creative marketing campaigns across industries, budgets and briefs.
The #SocialWorks Campaign
Launching brand Social's co-working concept - #SocialWorks - with this video-first campaign - involved me leading the project from concept to execution, launch, and beyond!
We decided to showcase the USP of the space as a versatile WORK x PLAY destination by mirroring a day in the life of a #SocialWorker at a SOCIAL co-working space, while also highlighting the additional benefits of the space.
Not only did registrations for the co-working space shoot up by leaps, we also helped create, launch and establish the IP for the brand.
The #SingaporeSocial Campaign
For Singapore Tourism Board’s centenary celebrations, we co-created the #SingaporeSocial campaign, which saw diverse culture spaces such as F&B, art, and graffiti come together for ‘A Tale Of Two Cities’.
We got 2 of the biggest chefs from both cities to create a brand new, gastronomic experience (inspired by their travels in each other’s cities) – the menu of which was specially illustrated by the good people of St. Art India.
Other than the resultant, limited edition culinary experiences created by these 2 ace chefs, this one-of-a-kind collaboration also brought 2 countries together – resulting in massive earned media for all!