For more than a decade now, I've had the itch to pitch, manage and scale creative marketing campaigns across industries, budgets and briefs.
The #TinderAtSOCIAL Campaign
The Gully Boy X SOCIAL Campaign
Most brands who did business with SOCIAL (the resto-pub chain) spent primarily on F&B and venue rental, while putting up marketing collaterals which weren’t optimised to the requirements of the TG who hung out there.
Enter: SOCIAL EVANGELISE
Harnessing all the creative, cultural & social capital of Brand SOCIAL to create an internal, guerrilla 'agency' (co-conceptualised & led by yours truly) - this concept utilised the brands’ media ecosystem(s) to their fullest to create fully integrated campaigns for:
KINGFISHER
NETFLIX
TINDER
AMAZON
STELLA ARTOIS
CHANDON
GULLY BOY (EXCEL ENTERTAINMENT)
Not only did our efforts successfully create targeted pan-India campaigns for each brand partner, but also managed to generate a whole new revenue vertical for SOCIAL!