For more than a decade now, I've had the itch to pitch, manage and scale creative marketing campaigns across industries, budgets and briefs.
B2B SaaS Industry Reports
I was responsible for setting up the EY India B2B SaaS brand marketing team from scratch to produce and launch 3 thought leadership reports within a year of my time at EY India.
Some of these reports were co-created in collaboration with leading bodies such as the Confederation of Indian Industry (CII) & Ministry of Electronics & Information Technology (MeitY) and launched via integrated media campaigns.
The objectives were two-fold:
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Establish EY India as a leading voice in global B2B SaaS
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Help clients establish their thought leadership credentials
Branding, Marketing & Communications Analyses Framework
As part of EY's developing B2B SaaS thought leadership prowess, my team and I created our very own Branding, Marketing & Communications (BMC) Analyses Framework.
This allowed us to:
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Score creative & content marketing performances across a brand's social/digital CX
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Evolve research x audit-led brand thought leadership tools for measuring success
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Evangelise peer best practices across global SaaS industry sub-segments